September 25, 2022




IRWINDALE, CA – MARCH 25: Lucas Oil/Eibach/Sunrise Ford driver Julia Landauer walks through the garage during practice for the K&N West Series Napa Twins 100 at Irwindale Speedway on March 25, 2017 in Irwindale, California . (Photo by Jonathan Moore/Getty Images) | Getty Images

Alpha Prime Racing is proud to announce today that Julia Landauer will make her NASCAR Xfinity Series debut at New Hampshire Motor Speedway on Saturday, July 16, driving the #45 Boss Beauties/GarageXYZ Chevrolet for Alpha Prime Racing. With this new partnership, Boss Beauties and GarageXYZ also become the first NFT communities to sponsor a driver in NASCAR.

“We’ve been trying to get Julia in our race car all year,” said Tommy Joe Martins, general manager of Alpha Prime Racing. “From her days in a NASCAR West car, I felt she deserved an opportunity at this level. I’m really glad we were able to put everything together and give her a chance here at Alpha Prime.

Landauer, a two-time racing champion, makes her NASCAR Xfinity Series debut after finishing 5th in the 2020 NASCAR Euro Series championship, the best result ever for an American in the series’ history. In 2021, after taking a break from racing, Landauer started exploring and creating in Web3, learning more about the new version of the internet based on decentralized blockchain technology. It was in this exploration that she partnered with Web3 Boss Beauties and GarageXYZ. Penta ESP, a leading manufacturer of electrical safety products, and FrontRunner, a Web3 consulting services company, are also signing on as contributing sponsors for Landauer’s debut NASCAR Xfinity Series.

“I’m so happy to be racing at this level with Tommy Joe Martins and Alpha Prime Racing,” Landauer said. “Jumping into Web3 introduced me to the amazing people at Boss Beauties and GarageXYZ, both of which are strong communities with passionate people who believe in the power of supporting women. I’m thrilled to introduce them to NASCAR. I also really appreciate Penta ESP and FrontRunner for their support. It’s gonna be fun!”

“We are honored to team up with Julia Landauer in the NASCAR Xfinity Series,” said Lisa Mayer, co-founder and CEO of Boss Beauties, a women-led NFT company.. “Julia’s efforts on behalf of women and girls and STEM education help inspire and advance a culture of inclusion in male-dominated fields. We see this as much more than sponsorship – it is an opportunity to showcase our shared values. We are proud to have Julia Landauer representing Boss Beauties on and off the runway. This is a perfect partnership and a new level of brand awareness for Boss Beauties as we continue to grow exponentially.

“We are absolutely thrilled to support Julia Landauer,” says Anthony Kline, CEO and Co-Founder of GarageXYZ, a modern auto club that unites automotive fans through unparalleled artwork and utility and provides (GarageXYZ) NFT holders once -in-one- life experiences. “We believe community-supported motorsport is the future and a new way to bring fans and drivers together.”

Landauer and his Boss Beauties/GarageXYZ No.45 Chevrolet Camaro will make their track debut on July 15, for a 30-minute practice session beginning at 5:00 p.m. ET. One-lap, single-car qualifying will take place immediately following practice on July 15 at 5:30 p.m. ET. Coverage of the July 16 NASCAR Xfinity Series race in New Hampshire will begin at 2:30 p.m. ET on the US Network. Follow Landauer’s social media (@julialandauer) for more.

—Alpha Prime Racing—