Alfa Romeo F1 Team ORLEN announces a new agreement linking it to supplier of high precision cycling equipment, ASSOS of Switzerland. The partnership, which is built on a shared commitment to precision engineering and the advancement of technology-driven equipment, will bring together two companies working at the highest levels of sports technology.
For our first collaboration together, we created a jersey inspired by the blurry “shifting” effect of racing machines in motion.
ASSOS and Sauber Motorsport, the organization that runs Alfa Romeo F1 Team ORLEN, are immensely proud of the precision, history and Swiss engineering principles that have driven them together for fifty years. ASSOS’ core mission is to produce gear, not apparel: a mission that has seen it live by its mantra of “destroy, reset, improve” on its way to more than 400 Olympic and World Championship medals. With more than 25 patents, ASSOS develops its own textiles and refines its product over the years, aiming for the symbiosis between total comfort and technical performance.
As part of this relationship, ASSOS will provide Alfa Romeo F1 Team ORLEN with tailored cycling apparel to help improve the health, well-being and performance of the team’s riders and staff.
Frédéric Vasseur, Team Principal of Alfa Romeo F1 Team ORLEN: “The key to success is not only technological advancement, but above all human performance: ASSOS shares this principle with us: they are constantly improving their products to extract the best from every human being. ASSOS will help our drivers and all team members unleash their full potential by pushing them towards better health and well-being: I look forward to starting working with them.
Derek Bouchard-Hall, CEO of ASSOS Switzerland: “ASSOS and Alfa Romeo F1 Team ORLEN are kindred spirits – both organizations seek to push the boundaries of human performance through technological innovation. We jumped at the chance to work with the team when we discovered that our admiration for their exceptional F1 team was matched by their passion for cycling and the ASSOS brand.
Equipment, not clothes. For more than 45 years, more than 400 Olympic and world championship medals and 25 patents, the ASSOS protocol has remained unwavering: DESTROY, RESET, IMPROVE. Whether developing our own textiles, testing prototypes with WorldTour athletes, or refining a product over the course of several years, the fusion of total comfort and technical performance remains the ace – stitched into every item bearing the ASSOS name. Sponsor yourself.
About the Sauber Group of Companies:
The Sauber group of companies is made up of two operating entities: Sauber Motorsport AG, which operates and manages the Alfa Romeo F1 ORLEN team; and Sauber Technologies AG, which focuses on third-party activities in the areas of advanced engineering, prototype development and additive manufacturing, in addition to large-scale and model-scale testing in the state-of-the-art wind tunnel of the factory and revolutionary solutions innovation in the field of aerodynamics. The companies work closely together and share their know-how to apply the expertise of more than 500 dedicated people at the headquarters in Hinwil, Switzerland, to all internal and external projects. Since its creation in 1970, the passion for racing has been at the heart of Sauber.
For more than 50 years, the innovative Swiss company has been setting standards in the design, development and construction of racing cars for various championship series, such as Formula 1, DTM and WEC. After its own debut in Formula 1 in 1993, Sauber Motorsport AG created one of the sport’s few traditional, privateer teams. The company launched a long-term partnership with Alfa Romeo in 2018 and, as it celebrates 30 years of racing in Formula 1, it enters the 2022 championship as Alfa Romeo F1 Team ORLEN.
- ASSOS x Alfa Romeo F1 Team ORLEN, two teams with a shared commitment to precision engineering and the advancement of technology-driven equipment.
- For our first collaboration together, we created a jersey inspired by the blurry “shifting” effect of racing machines in motion.
- Pre-order now for delivery in September.
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