ORRVILLE – Interested in meeting a NASCAR driver?
How about driving icon Dale Jarrett?
What about racing legend Dale Earnhardt Jr.?
All three will be in Orrville on July 28 for the Jarrett Race Rally at the local company’s headquarters at 1347 N. Main St. The free event runs from 4 p.m. to 7 p.m.
“It will be a fun family event,” said Mike Jarrett, president and CEO of Jarrett Logistics Systems. “It’s a great opportunity to see NASCAR legends and see Josh Berry and the Jarrett car. And there will be food and ice cream from Orr Valley Creamery.”
Berry is the driver the company is sponsoring this year in the NASCAR Xfinity Series, while Orr Valley Creamery is a new ice cream shop in Orrville that the company is opening shortly before the Race Rally, Jarrett said.
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Jarrett is the title sponsor for three of Berry’s races, including one in Indianapolis two days after the Race Rally and another in October at Talladega Superspeedway in Alabama. The third was in May in Fort Worth, Indiana, where he finished seventh overall. The following week he won in Charlotte, one of 30 other races where Jarrett is a secondary sponsor.
The Xfinity Series is promoted as NASCAR’s “minor league” circuit and is considered a proving ground for drivers who wish to enter the organization’s top-tier circuit, the NASCAR Cup Series.
“I’m happy with Josh’s performance,” Jarrett said. “He’s been in the top 10 for most races and in the top five for the majority of his races.”
During the Jarrett Race Rally, Berry will be in the crowd signing autographs. He is part of the JR Motorsports team, of which Dale Earnhardt Jr. is co-owner.
The highlight of the event will be a Q&A with Dale Jarrett and Dale Earnhardt Jr.
Earnhardt Jr.’s one-hour Q&A session with Dale Jarrett, signed this year as spokesperson for Jarrett Logistics, from 5-6 p.m. will be the highlight of the Race Rally, Mike Jarrett said.
“People will be thrilled to see Dale and Dale on stage,” said Mike Jarrett.
The two Jarretts are not related.
“When we signed him, we met and did some video shoots and tried to decide if there was a connection there, but we couldn’t find one,” Mike Jarrett said. .
“When I was a kid. I watched NASCAR, I wasn’t a rabid fan, but I watched it because he was a famous driver with the same last name,” Jarrett added. “So it was fun meeting him.”
A Jarrett team also visited Earnhardt Jr. this year in Mooresville, North Carolina, where JR Motorsports, which has three other drivers in the Xfinity Series. is based.
Jarrett said Earnhardt Jr. was “a great guy and very down to earth”, which impressed Jarrett given Earnhardt Jr.’s fame.
Jarrett Race Rally will include food, music, giveaways and a magician
Last year was the first year for Jarrett to sponsor a racer and have a smaller scale race rally. The company sponsored driver Jeffrey Earnhardt, the nephew of Dale Earnhardt Jr. who drives for another racing team, for a few races.
“Last year we dipped our toe into it,” Jarrett said. “The response has been very strong on social media, so we’re looking forward to a strong turnout this year.”
Grace Bjordahl, a marketing intern for Jarrett Logistics, said there’s plenty of room on campus outside of the company’s headquarters to accommodate as many people showing up for the outdoor event.
“We want to get as many people as possible to come and get them excited about what we do,” Bjordahl said.
In addition to Q&A, food and ice cream, there will be a disc jockey playing music, giveaways and professional magician Rick Smith Jr. from Cleveland who is best known for his three world records for throwing a playing card the greatest distance, greatest height, and more specifically, according to Wikipedia, which also reports that he has had numerous nationally televised performances.
Smith Jr. will entertain the crowd from 4-5 p.m. and serve as emcee for questions and answers. The final hour (6-7pm) will include more food, music and giveaways. People can register at www.gojarrett.com/jarrettracerally to win a free t-shirt while supplies last at the event, which will also include throwing t-shirts into the crowd.
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In addition to doing the event for brand awareness, Jarrett said it was also for employee, customer and community engagement with the drivers, especially for its 260 employees.
“We start with our people with everything we do,” he said. “We have just been nominated by the (Cleveland) Plain Dealer for their prestigious Top Workplaces award for the fifth time in the last seven years.”
Winning the award is based solely on employee feedback collected through a third-party survey administered by research partner Energage, LLC, according to a press release, which added that the anonymous survey measures several aspects of culture. of the workplace, including alignment, execution and connection.
“This award exemplifies this particular event,” Jarrett said. “We want our employees to feel part of the process and the engagement with the opportunity to meet Dale and Dale.”