All kinds of requests come to the Bill and Melinda Gates Foundation, through all kinds of methods, but it’s rare that a meaningful plea comes through a LinkedIn message. However, this is how Micky Lawler, president of the WTA Women’s Professional Tennis Tour, first approached the group about a partnership during an all-nighter of the pandemic.
Eventually, the idea made its way to the foundation’s co-chair, Melinda French Gates. The origin was unusual. The idea of working with sport was appealing.
“I thought, ‘God, what could be better?’ I mean, I’m always looking for (gender equality) champions, because I know the difference they make for young girls,” French Gates told The Associated Press at Wimbledon on Friday, when she attended the Grand Slam tournament for the first time, “I know the difference when they appeal to a government. I know that when they have a connection with a first lady in a country, something happens.
Thus, the WTA and the foundation will work together to raise awareness of women’s health and nutrition around the world, and generate funds. They will also coordinate efforts to promote gender equality and female leadership.
French Gates, Lawler and 10 former players, including former Wimbledon champions Billie Jean King and Marion Bartoli, took the first concrete step towards this collaboration during a roundtable discussion lasting around an hour on Friday in the meeting room of the All England Club from the Center Court stadium.
“We know these athletes are at the top of their game. They’re role models, they’re leaders, and they can talk about these issues because they know them,” said French Gates, who said the foundation has never partnered with a women’s sports league.
“I just know that one place after another is better when we move towards gender equality. There is nowhere in the world where we still have it. But what I do know is that is that so many young girls look to female role models. And so who are they looking for? They are looking for women in business, they are looking for women in entertainment, they are looking for women in sports,” he said. she said, “And so when this partnership started coming together, and Micky came up with this idea, she said, ‘Who better than our athletes to know the importance of nutrition, right? ?'”
In August 2020, during the WTA’s first tournament after a COVID-19 hiatus, Lawler found herself unable to sleep a wink in her hotel room in Lexington, Kentucky. His worries: “Are we doing the right thing? Are we coming back too soon?
She had been struck by seeing a Netflix documentary on Bill Gates and, she said on Friday, “It was Melinda’s brain that I was very interested in.”
Lawler attempted to connect with the foundation; her initial thought was becoming something real that she thinks current players will support. Lawler was planning to introduce French Gates to Wimbledon runner-up Ons Jabeur – a 27-year-old Tunisian who is the first African woman and the first Arab woman to reach a Grand Slam title match – on Friday afternoon.
“We’re a global organization, and we have so many passionate women who really want to make an impact in their lives,” Lawler said in a joint interview with French Gates. “It goes far beyond dollar figures. We believe that if we do great things, the funding will come and grow exponentially, because our partners will want to be part of it.
Asked how current athletes could potentially help, French Gates mentioned the Women Deliver conference on gender equality in July 2023 in Kigali, Rwanda.
“We could have female tennis players highlighting on their social media the importance of these women’s health issues, with some of them potentially showing up on stage to help highlight the issues,” she said. , “and calling out their own governments saying, ‘I want our government to step in and put more money into “whatever the problem – maternal mortality, reproductive health”.
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